Claudia for Clairol — Booked — TDA London

The brand

Clairol is one of the world's most recognisable hair-colour brands — a global beauty staple whose UK campaign work has, over the last few seasons, deliberately pushed its casting register towards real warmth and authentic self-expression. The Nice'n Easy Bold line in particular leans into vivid colour and personality-led casting, well clear of the soft-lit hair-model archetype the category used to live in.

The booking

Claudia, signed to TDA, fronted Clairol's Nice'n Easy Bold campaign — the kind of national multi-channel beauty booking the agency is built to deliver on. She brings genuine warmth and personality to camera; her natural energy reads exactly the way the brand's "bold colour, bold self" positioning calls for. The result is a campaign that places TDA talent at the heart of a major consumer-product launch across video, digital and social.

What TDA delivered

The Diversity Agency is a London model agency with deep hair, beauty and personal-care experience. Hair-colour casting is one of the harder briefs in the category — texture, tone and on-camera ease all have to land at once — and our roster is built specifically for it. See the Women's Mainboard or talk to the bookings team.