About TDA
The Diversity Agency was founded on a simple belief: the industry should look like the world it sells to. Ten years in, we're still proving that shouldn't be a radical idea.
Who We Are
We didn't start TDA because diversity was trending. We started it because the UK government was grouping entire communities under one label and calling it representation. We took their own term and turned it into an agency that proved them wrong. That was over a decade ago — and while the industry has moved, it hasn't moved far enough.
TDA is a London-based model and talent agency representing over 250 faces across every ethnicity, size, age, and background. We place our talent with major global brands — not as the "diverse option" on a casting sheet, but as the first choice.
We don't do tokenism. We don't do performative panels or empty pledges. We book real people into real campaigns, every day. That's the work.
"Half the industry talks about representation. We've spent ten years actually doing it — and there's still a long way to go."
The Diversity Gap
For all the talk of change, representation in UK fashion and beauty still lags far behind reality. Brands are getting better — but better isn't good enough when the bar was on the floor.
The fashion industry still underrepresents ethnic minorities, disabled models, and plus-size talent in campaign imagery. We know because we track it. And we exist to close that gap — one booking at a time.
Our Journey
We launched with intention. The UK government was using the term "BAME" to lump entire communities into a single box — the opposite of diversity. So we took the word and used it against itself. The name was a statement: if you're going to reduce people to a label, we'll make that label impossible to ignore.
Charlotte Tilbury. ASOS. MAC. Boohoo. Major brands started booking our talent — not as the "diverse option" on a casting sheet, but as the face of the campaign. The roster grew, the bookings grew, and we were building something the industry didn't have.
When the industry suddenly "discovered" diversity, we'd already been doing the work for years. The phone started ringing a lot more — from brands who realised their castings had been too narrow for too long.
We expanded beyond modelling into actors, presenters, and screen talent with Allied Artists — bringing the same ethos of real representation to TV, film, and commercial work.
The UK government dropped the term "BAME." We'd always said: when they stop using it, so will we. True to our word, we retired the name and became The Diversity Agency — a name that reflects what we'd been building all along.
250+ models, a decade in the game, and brands most agencies dream of. But the gap is still there. We're investing in automation, scaling our e-commerce division, and pushing the industry forward. The mission hasn't changed — the ambition has.
What's Next
We could sit back and call it a success. 250+ models, 10 years, brands most agencies would kill for on their client list. But that's not why we started this.
The fashion and beauty industry is still not where it needs to be on representation. Campaigns are more diverse than they were — but boardrooms aren't. Casting briefs still default to "conventional" too often. And too many agencies treat diversity as a selling point rather than a standard.
We're here until it's normal. Until it doesn't need a name.