Noemi for Soap & Glory — Booked — TDA London

The brand

Soap & Glory built one of the loudest, most-loved identities on the British beauty shelf — retro pink, big humour, and campaigns that need faces capable of carrying a joke and a close-up in the same frame.

The booking

Noemi, signed to TDA, fronts the brand's new campaign work. Personality-led beauty briefs are harder than they look: the expression has to be genuinely funny or warm — not performed — while every technical beauty box still gets ticked.

What TDA delivered

Beauty and body-care brands come to TDA for casting with genuine range across skin tones, ages and body types — see the women's board and plus-size board, or read the client's guide to inclusive casting. Then tell us the brief.