Grace & Joren for Instax — Booked — TDA London

The brand

Instax — Fujifilm's instant-camera line — is one of the most recognisable youth-culture products in the world, and its imagery has one job: make spontaneity look effortless. That's a casting brief, not just an art-direction one.

The booking

Two TDA faces, two placements. Grace fronted the Instax campaign, all natural energy and unforced joy; Joren went one better — his face is on the packaging itself, the placement every commercial model wants because it lives on shelves for seasons rather than a media flight. Two separate bookings from one roster inside a month says something about how this agency matches faces to a brand's world.

What TDA delivered

Product and packaging casting is e-commerce discipline applied at consumer-brand scale: precise, repeatable, genuinely likeable on camera. Browse the boards, read our guide to what a commercial model actually is, or send us the brief.