Christy Ku for 3M — Booked — TDA London

The brand

3M is one of the world's great science and manufacturing companies — the name behind thousands of products people use without ever thinking about the brand. When a company that size puts faces in its campaign work, it's telling a human story about an industrial giant, and the casting carries it.

The booking

Christy Ku, signed to TDA, fronts 3M's new campaign film. Corporate-scale moving image needs performers who read as credible, warm and real — precisely the register Christy owns on camera.

What TDA delivered

Global B2B and industrial brands increasingly cast like consumer brands, and TDA supplies the faces: real, diverse, believable. See our mature board and commercial faces, or read how to cast a diverse campaign without getting it wrong — then start yours.