Lydia for the Guardian — Booked — TDA London

The publication

The Guardian is one of the UK's most respected national newspapers — and the editorial work commissioned for its lifestyle and beauty pages sits at a particular intersection of journalism and fashion. The casting brief has to read as real-feeling and journalistic rather than fashion-first; the photography is shot to feel honest, not staged.

The booking

Lydia, signed to TDA, fronted a Guardian editorial. She's a strong editorial face with the kind of natural, expressive presence newspaper-led shoots reward — comfortable holding character on a styled set, easy on camera in close, journalistic compositions. The fit was direct.

What TDA delivered

The Diversity Agency is a London model agency with regular editorial coverage — UK newspapers, lifestyle magazines and online editorial — alongside our commercial and beauty work. Editorial work is the part of the industry that builds models' books and feeds the rest of the market with imagery. Browse the roster or get in touch with the editorial team.