Aziz, Freya & Sharon for Hard Rock Cafe — TDA London

The brand

Hard Rock Cafe is one of the most globally recognisable hospitality brands — built on music, big personalities and a customer base that's anything but uniform. Their campaign work tends to lean into energy, group dynamics and a bit of attitude on camera; less catalogue, more documentary-with-better-lighting.

The booking

We placed Aziz, Freya and Sharon on the same Hard Rock Cafe campaign. Three TDA models, three very different presences — the kind of grouping that makes group photography actually look like a group of friends rather than three models politely posing next to each other. The fit with Hard Rock's louder, less stylised aesthetic was direct.

What TDA delivered

The Diversity Agency is London's model agency for global hospitality and lifestyle brands. We work with international clients on UK-based productions where the casting needs to read as authentically diverse without being telegraphed. Group bookings, in particular, are a specialism — most of our hospitality work is ensemble. Browse the full roster to begin shortlisting.