Sally Ann for Robeco — Booked — TDA London

The brand

Robeco is a Dutch international asset manager — a serious institutional finance brand whose campaign work has to hit a specific register. Casting for this part of the market is its own challenge: it has to read as professional and credible, but not stiff, and the diversity has to be real rather than stock-photo borrowed.

The booking

Sally Ann, signed to TDA, was booked for a Robeco campaign. She has the kind of confident, professional presence that corporate finance briefs are built around — without flattening into the standard catalogue-business-headshot register. That's a thinner casting line than it sounds, and Sally Ann walks it well.

What TDA delivered

The Diversity Agency is a London modelling agency with strong corporate and financial-services experience. We work with international banks, asset managers, professional services and tech clients on inclusive casting that reads as real rather than performative. Brief your campaign with the bookings team.