Louisa, Moses, Parmjeet & Theo for Getty — TDA London

The brand

Getty Images runs the world's most-used editorial and stock library. The shoots they commission are designed to feed the rest of the industry — newsrooms, brand teams, ad agencies all over the world — which means the brief carries a particular kind of weight: every face on set may end up illustrating thousands of other people's stories.

The booking

We placed four TDA models — Louisa, Moses, Parmjeet and Theo — on a Getty Images shoot. Four signed talents from one agency, deliberately chosen to span ethnicity, gender and age. That's exactly the spec a Getty editorial-stock day calls for: range that lets a single shoot produce assets useful to dozens of unrelated downstream clients.

What TDA delivered

The Diversity Agency was built for this kind of brief. London-based, established 2016, with boards spanning Mainboard, Development, Curve, Classic and Modest — we can deliver a four-person shortlist from a single roster, with the diversity range Getty-style productions need. For stock, editorial and brand-licensing work, talk to the bookings team.