Malyka for John Lewis - — Booked — TDA London

The brand

John Lewis is one of Britain's most trusted department-store brands — its campaign work has a long-standing reputation for warm, family-led storytelling and a casting register that prizes warmth ahead of fashion-shoot polish. Solo bookings for the brand tend to sit in their lifestyle and homewares strands, where the talent has to anchor the frame on their own.

The booking

Malyka, signed to TDA, was booked solo for a John Lewis campaign. She's a confident, commercial face — comfortable carrying a frame on her own, with the kind of natural presence that lifestyle and home-led briefs are built around. A direct fit.

What TDA delivered

The Diversity Agency is a London modelling agency with deep department-store and lifestyle experience. Whether the brief is a solo lead or a multi-talent ensemble, our roster — Mainboard, Family, Curve, Classic — supports the kind of range a national retailer needs from a single agency. Brief your campaign with the bookings team.