Malyka & Joren for John Lewis — Booked — TDA

The brand

John Lewis is one of Britain's most trusted department-store brands — its campaign work has a long-standing reputation for emotional storytelling, real-feeling family scenes and a casting register that puts warmth ahead of fashion-shoot polish. The yearly Christmas campaign alone sets the tone for half the UK retail market.

The booking

We placed Malyka and Joren together on a John Lewis campaign — a TDA pair booking that fit the brand's family-led, conversational visual register. Two signed talents from one agency means cleaner production scheduling for the client, and the natural chemistry that pair work needs without the casting director having to construct it.

What TDA delivered

The Diversity Agency is a London modelling agency with deep family, lifestyle and department-store experience. We've placed talent into John Lewis, Boohoo, ASOS and similar mass-market briefs across the years, and our roster — Mainboard, Family, Curve, Classic — is built for the kind of range a national retailer needs. Brief your campaign with the bookings team.