Asha for Depop — Booked — TDA London

The brand

Depop is the secondhand fashion marketplace that reshaped how Gen Z buys and sells clothes — community-led, social-first, and visually distinctive in a way that's pulled the rest of the resale market towards it. The brand's casting follows: real-feeling, character-led, with a register that's closer to Instagram than to magazine fashion.

The booking

Asha, signed to TDA, was booked for a Depop campaign. She brings the kind of natural, individual presence the platform's casting register rewards — confident with bold styling, easy on camera, and a face that reads as a real Depop seller rather than a fashion model parachuted in. A direct fit.

What TDA delivered

The Diversity Agency is a London model agency that works regularly with marketplace, e-commerce and Gen Z lifestyle brands alongside the bigger fashion and beauty clients. Casting for community-led brands like Depop is its own discipline — the talent has to feel chosen, not commercial. Browse the roster to start a shortlist.