Eugiene for Sweaty Betty — Booked — TDA London

The brand

Sweaty Betty is one of the UK's strongest women's activewear brands �� built around the philosophy that movement belongs to everyone, with campaign casting that runs explicitly broader than the standard fitness-magazine ideal. Their visual register sits between sport, lifestyle and fashion, shot in real London settings rather than gym studios.

The booking

Eugiene, signed to TDA, fronted a Sweaty Betty campaign for their new-season collection. She brings the kind of natural movement on camera the brand is built around — athletic without being stiff, with the presence to anchor a frame in motion. A direct fit for activewear casting.

What TDA delivered

The Diversity Agency is a London model agency with consistent activewear and women's sport coverage. We work with brands like Sweaty Betty, Nike and the LTA on inclusive casting that reflects a real, current female sporting audience — across body types, ages and ethnicities. See the Women's Mainboard or talk to the bookings team.