Joonas for Just Eat — Booked — TDA London

The brand

Just Eat is one of the UK's most recognisable food-delivery brands — a campaign client whose work increasingly leans into character-led commercials and the everyday rituals of ordering in. Casting tends to be naturalistic, expressive and slightly comedic; less catalogue, more character.

The booking

Joonas, signed to TDA's Men's Mainboard, was booked for a Just Eat campaign. He's a strong character-led face — expressive, easy on camera, and comfortable holding the slightly heightened, performative tone Just Eat's commercials lean on. The fit between brief and talent was direct.

What TDA delivered

The Diversity Agency is a London modelling agency with consistent commercial and character-led coverage on the men's side of the roster. We work with global delivery, FMCG and lifestyle clients on UK productions where the casting needs to feel like real people in real cities. See the Men's Mainboard.