Eight TDA Models for Pita — Booked — TDA London

The brand

Pita is a UK hospitality brand whose campaign work needs more than a single face — multiple settings, multiple groupings, real-feeling community on camera. That kind of brief is one of the harder asks in casting: the brand wants the room to look like a real London room, not a stock-photo fantasy of one.

The booking

We placed eight TDA models on the same Pita campaign — Martin, Grace, Sophie, Riyonn, Amisha, Mimi, Jessie and Aminah. Eight signed talents from one agency is a serious bit of casting work. The cast covers a wide range of ages, ethnicities, body types and energies; the production team got coherence in scheduling and contracts, and the brand got a campaign that visually reads like a real city's worth of customers.

What TDA delivered

The Diversity Agency is London's specialist for ensemble casting. When a hospitality, retail or lifestyle brand needs five, eight, or a dozen faces in one campaign — and needs them to feel like a real cross-section of the UK — TDA is set up for it. Mainboard, Development, Curve, Classic and Modest, all under one roof. Brief your next campaign here.