Jenna Anne for Superdrug — Booked — TDA London

The brand

Superdrug has spent the last few years rebuilding itself as a beauty destination rather than just a high-street pharmacy — pushing own-brand cosmetics, accessible skincare and louder, more confident campaigns. Their casting now reads closer to a beauty brand than a chemist, which has opened the door to broader, more interesting talent.

The booking

Jenna Anne, signed to TDA, was booked for a Superdrug beauty campaign. She has the kind of strong, photogenic features that work hard in close-up beauty shots — generous lips, defined eyes, skin that takes light cleanly — and a presence that lifts product photography out of pure flat-lay territory. A textbook beauty booking.

What TDA delivered

The Diversity Agency is a London model agency built around beauty, fashion and commercial casting. Our Mainboard alone covers a wide range of skin tones, hair textures and looks, which is why high-street beauty brands like Superdrug come back to us when a campaign needs to feel current and inclusive without overthinking it. To brief your next campaign, talk to the bookings team.