Parmjeet for The Body Shop — Booked — TDA London

The brand

The Body Shop is one of the UK's most recognisable ethical beauty names — built on natural ingredients, fair trade sourcing and a refusal to test on animals. Their casting has always leaned towards real faces over polished perfection, which is why the brief sits so naturally with the kind of talent we represent.

The booking

Parmjeet, signed to TDA, was booked for a Body Shop skincare campaign. She's a face that works particularly well in the natural-beauty register: clean light, low-styling, close-up product shots — the looser end of the brand's visual language. We've placed Parmjeet across a number of beauty and lifestyle bookings over the years; she's a steady, reliable choice when the casting brief calls for warmth and authenticity rather than high-fashion edge.

What TDA delivered

The Diversity Agency has been London's go-to for inclusive beauty casting since 2016. We work with brands across the prestige and mass-market beauty space — from luxury houses to high-street favourites — and our roster is built around the boards that brands actually need: Women, Men, Curve, Classic, Hands and Modest. To shortlist talent for your next campaign, contact the booking team.