Five TDA Models for Hotcut — Booked — TDA London

The brand

Hotcut is a UK hair brand operating in the part of the market where craft, education and lifestyle meet. Their visual work tends to be ensemble-led — multiple models, varied textures, group compositions — rather than single-face campaigns. That casting model rewards agencies who can deliver from one roster.

The booking

We placed five TDA models on the same Hotcut campaign — Michael, Lady Divine, Neve, Kibrea and Dhilan. Five-talent group bookings are a particular strength for the agency: we can hold the casting tight (one POC, one production schedule, one shoot day) without flattening the diversity of looks the brand actually wants on screen. Hair, ages and presence all sat differently across the five — which is exactly what an ensemble hair campaign needs.

What TDA delivered

The Diversity Agency is a London modelling agency built for ensemble briefs. We're set up so a single producer can shortlist Mainboard, Development and specialist talent from the same roster — useful for hair, beauty and lifestyle clients who keep getting asked to lift the diversity of their visuals. Brief your campaign with the bookings team.